STOCKHOLM: Telecom
equipment maker Ericsson
said it had struck a deal to buy Microsoft's Mediaroom IPTV business,
which makes software used by phone companies to deliver television over
the internet. Ericsson said in a statement the deal would make
the company, the world's biggest mobile networks maker, the leading
provider of IPTV. The company, which did not disclose the
purchase price, said it expected to close the deal during the second
half of 2013. Mediaroom is situated in Mountain View, California and
employs more than 400 people worldwide, it added. Internet
protocol television (IPTV) uses the same technology that powers the
internet to transmit multimedia content over telecom and cable networks.
Ericsson wants to cater to phone companies that are competing with
cable, satellite and web-based media providers. "This
acquisition contributes to a leading position for Ericsson with more
than 40 customers, serving over 11 million subscriber households," said
Per Borgklint, Ericsson Senior Vice President and Head of Business Unit
Support Solutions. Ericsson said the global IPTV market was
estimated to reach 76 million subscribers in 2013 with revenues of $32
billion, growing to 105 million subscribers and $45 billion in 2015. The deal was subject to regulatory approvals and other conditions, it
added.

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