Facebook director: Our ads cost just $2 per day

A billion people on the planet now access Facebook every month, making the website the largest social platform for advertising by businesses worldwide. In the previous year, revenues at the Palo Alto-based company grew 35% to $5 billion, (Rs 27,280 crore), largely from ad sales. In India, where the company has its second-largest user base after the US, it is now focusing on building business with emerging ventures.
In an interview with ET, Dan Levy, director of small business at Facebook, discusses the company's plans to drive revenue growth from the start-up segment. Edited Excerpts: